Write your own site, one page at a time
Short lessons for owners who would rather say it themselves. Each one ends with a worked example you can copy the shape of.
webryter, web plus writer, with a y. No software here promises you a voice; these guides help you find yours.
What a home page must say
A visitor decides in the first screen. Three answers, in this order, are enough: what you do, who it is for, and what to do next.
- 1The headline says what you do in plain words.
- 2The next line says who it is for.
- 3One button says what to do next.
Welcome to our website. We are passionate about quality and service.
Fresh bread, baked on Harbor Street before dawn. Order for tomorrow by 6 pm.
Harbor Street Bakery is invented for this lesson.
How long an about page runs
As long as it takes to answer one question: why should I trust you with this? Usually that is a few short paragraphs. If a reader scrolls past your story to find your phone number, it ran long.
Describing what you sell
Give each service its own short block: what it is, who it is for, how to ask. Leave out the adjectives that every competitor also uses. Read the block aloud; if you would not say it to a customer across the counter, cut it.
We offer a wide range of solutions to suit all your needs.
Three loaves, two cakes, and a Saturday box for parties. Tell us the day.
This name is for sale
It would suit a guide library, a newsletter for site owners or a writer's own practice.
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